Australia continues to mesmerize the world and motivate the visitors from all over the world to visit the destination in large numbers, or so it seems. As per a report from the Australian Bureau of Statistics (ABS), the nation is turning out to be even more accepted with the global society with the figure of guests to the destination heading north by 13.7% in June, vis-à-vis the preceding year.

According to the latest figures from the ABS, roughly 555,800 travelers from across the globe made a trip to Australia during June 2016--the sixth month successively when double digit increase has been registered. For the year coming to an end June 2016, total international arrivals reached 7.8 million, up 10%, in respect of the identical time-frame the preceding year. Leisure arrivals kept on propelling worldwide arrivals growth.

Sharing more information on the subject, the Tourism Australia Managing Director (MD), John O’Sullivan reportedly stated that the Australian tourism has kept on improving rather strongly in the month of June, with continuing double digit monthly increase in the visitor arrivals taking yearly increase to 10% for the first time since the Tourism 2020 goals were fixed way back in 2009. He indicated that the North Asian markets of South Korea, Japan, China, and Hong Kong were improving pretty robustly off the back of flight augmentations.

In the meantime, South Australia (SA) has reportedly come up with a global tourism drive with a view to keep growing the state’s record visitor figures that will utilize national television & worldwide markets through social media.

The state’s Minister for Tourism reportedly stated that for the second year consecutively a historic 35 million dollar is being utilized to market the state nationally and globally and draw major events. The target of the State Administration is for the visitor economy to improve to 8 billion dollars from 5.7 billion dollars by 2020 even while the drive covers some specific places, like the Eyre Peninsula, Flinders Ranges, the Kangaroo Island, and Adelaide Hills.

The minister pointed out that the latest information reveals the state did better than all other states in terms of jobs growth, lately registering an improvement of 13.8% across two years. The same denotes 35,700 are directly involved in tourism in SA. The new launch of direct flights by the popular Qatar Airways to Adelaide, and the coming China Southern Airlines will assist SA build on the rising job numbers.

The minister added that the state’s improving fleet of carrier services offers a perfect chance to illustrate to the world what the state has to provide. The state’s investment in Adelaide Oval and the Convention Centre, and the Riverbank precinct is also playing a crucial role, and aiding to guarantee that it keeps on drawing superlative events & conferences, signifying even more guests are arriving in SA.


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