In a rather important development, young persons from across the globe are being motivated to explore the northern parts of Australia as component of their trip time in the nation. The administration of the specific area is commencing a fresh marketing scheme in 2016 targeted at increasing the figure of backpackers, making a trip to the state.
Throwing light on the development, Tourism Northern Territory chief executive officer Tony Mayell reportedly stated that it is expected that groups in Oz, on gap years &working holiday permits, who typically drift down towards certain specific locations--such as Sydney, Byron Bay & Melbourne—may be duly convinced further north.
He added that the administration will target backpackers and tell them that they haven’t really explored the nation well if they have not visited the real outback of the country--the Northern Territory. He also illustrated that the specific state has a great deal to proffer to young visitors from abroad, and this comprises some particular natural icons, such as Uluru & Kakadu, very old native culture, varied landscapes, astounding wildlife, multicolored characters and abundance of employment possibilities.
Mayell added that right from the Red Centre to the Top End; the state has crocodiles, blue skies, epic road tours, spacious open spaces, lively markets, dazzling sunsets, exciting nightlife and a stress-free approach. It’s an exciting activity to be fully enjoyed.
Significantly, the latest backpacker scheme is component of the administration’s plan to fuel the growth &development of the state, and develop a $2.2 billion tourist economy by the end of 2020.
Remarkably, Northern Australia is also emerging as a pretty popular destination with the guests from China. Darwin lately witnessed the biggest group of Chinese cruise ship travelers ever with roughly 400 visitors from Greater China amongst about 700 travelers on board the Superstar Virgo.
The appearance of the Chinese cruise ship travelers arrives as the concerned Australian representatives made a trip to China, as a crucial component of a business operation to assist grow the share of the Territory of the market of Greater China.
Allegedly, the outbound market of the Greater China is a major market of the globe even while the Administration of Northern Territory was swelling its budget for marketing in the area to help draw more guests to the state.
At present, the state draws approximately 14,000 guests from China per annum which the administration is fairly keen to make 30,000 tourists per annum by 2020.Allegedly, Tourism Australia study reveals the top factor the tourists from China reflect on when making a decision to enjoy a holiday is superlative splendor and natural surroundings. And since the state has the same in plenty, this makes it a perfect hotspot for holiday for the visitors from this part of the world, i.e., China.