Careers with Abhinav Immigration

Key Responsibilities

• To manage the company’s pay-per-click campaigns under the direction of the Marketing Manager.
• Undertake required analysis and A/b testing to identify relevant and strong keyword searches in order to optimize campaign success.
• Creating targeted campaigns including writing required copy and testing landing pages.
• Working with relevant internal and external stakeholders to create copy and other creative content.
• Provide regular reports on performance metrics and market-related insights.
• Analyze, monitor, and report on ROI for all PPC campaigns to the Marketing Manager.
• Analyze, monitor, and report on competitor's PPC campaigns including keywords being targeted.
• Manage and monitor spend to ensure it is in line with the assigned budget.
• Keep up to date with market and technology related developments.

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement