The Nepal Tourism Board (NTB) and TikTok signed a memorandum of understanding (MoU) to jointly run the #LifetimeExperiences campaign, sharing Nepal’s beautiful landscapes, rich culture, and adventure experiences led by creators. This Nepal-TikTok tourism campaign will encourage both local and international creators to produce short-form videos to showcase must-see attractions and hidden gems for an international audience.
What It Is
The plan is to invite and incentivize creators, who are travellers from Nepal and other countries, to have the experience of a lifetime in Nepal and to create short-form videos showcasing different aspects of Nepal, including mountains, lakes, temples, festivals, homestays, and adventure activities. They will also include an in-app custom experience for travellers to be able to discover well-known and lesser-known travel locations.
Why It Matters
This collaborative deal, signed this week in Kathmandu with the
Minister of Tourism, Badri Pandey, aims to expand Nepal’s outreach as a travel destination to younger, digital-first travellers who generally explore destinations on social media through short videos. According to
NTB, this collaboration will not only amplify Nepal’s reach but will also inspire more global visitors to choose Nepal for their transformative travel experiences.
Process — How It Will Roll Out
- NTB and TikTok will run phased creative drives under #LifetimeExperiences.
- Selected travel creators will be invited to Nepal, hosted to curated travel experiences that include mountains, cultural attractions, and rural accommodation.
- Content will be showcased as a branded experience in-app, leading people from inspiration to travel planning.
Who’s Quoted
- Minister for Tourism, Culture and Civil Aviation Badri Pandey referred to the partnership as a ‘bridge’ that will connect Nepal with the world.
- NTB CEO Deepak Raj Joshi said that combining TikTok’s global reach to leverage Nepal’s immersive experiences in safe environments will inspire more travellers to plan experiences that are life everlasting.
- Ferdous Mottakin, Head of Public Policy for TikTok South Asia, highlighted the opportunity to showcase Nepal’s rich natural beauty, cultural diversity, and hospitality offerings.
Who Should Pay Attention
- Travel businesses, guesthouses, guides, and providers of local experiences — the campaign will create opportunities for bookings and visibility.
- Travel writers and creators looking to connect or apply for creator invites.
- Travel planners and service providers (and yes — those searching for the best visa agents in India when arranging travel to Nepal) will see increased inquiry flow.
Quick Eligibility & Action Points (For Partners & Creators)
- NTB will invite selected local and international creators — apply through NTB or partner channels when calls open.
- Hosts and tourism businesses should be ready with clear visitor experiences, local guides and contact details to convert interest into visits.
- Creators should prepare short-form storytelling ideas that highlight authenticity, culture and sustainability.
Next Steps
This MoU positions Nepal to reach millions of new travellers via short video storytelling. For travel industry partners and creators, now is the time to align offers and outreach as the campaign rolls out. For travellers seeking help with paperwork or planning and looking for tourism updates, consult trusted
visa consultants in Delhi like
Abhinav Immigration Services.
